What is The House That Social Media Built?

Have you ever considered flipping a house, but lack the knowledge, time, or funds to do so? Our agent Nicole has created a way for you to get involved in a flip with minimal risk and lots of fun!

Nicole and her renovation partner Mike do all the hefty work like budgeting, ensuring the property is up to code, and dealing with contractors. You get to decide what color door, cabinetry and lighting fixture you like best!


What is it?

It’s called The House That Social Media Built, and for good reason. Every Monday on Facebook and Instagram, the project’s followers are given three design choices to vote on. The most popular option is announced on Thursday and later installed! The best part? If you really love the fixtures installed, you have an opportunity to purchase the house!

The Creators

Nicole White

Nicole is one of our real estate agents here at One + Company. She is a Top Producing realtor, closing over fifty deals a year. She is known for her knowledge of the Connecticut shoreline market, as well as the complexities of marketing a home and staying up to date on all current trends. Born and raised in Connecticut, Nicole currently resides in Guilford with her husband and their three children. She is actively involved in her community and children’s schools, while also lending her spare time to local charities and associations.

Mike Riccio

Mike has been involved in the real estate business for almost 30 years, and is a licensed real estate appraiser. He uses his expertise to buy, invest, and flip residential and commercial real estate. He is the owner of Rebuilt Homes and the majority owner of a Connecticut based Field Service Company that inspects over 20,000 homes per month across the United States. Mike and his wife have three children. When Mike isn’t working on one of his many real estate ventures he enjoys giving back to the community and being involved in numerous local causes.


Get Involved

It’s easy! Follow The House That Social Media Built on Instagram and Facebook to cast your vote every Monday, and you’ll be on your way to flipping your first home. Don’t forget to share with your friends!

If design isn’t your forte at least join the party! After each property is completed Nicole and Mike host a big reveal with local vendors, entertainment, good food, good drink, and good people. Join us at the upcoming reveal party March 1st at 4:00 p.m. at The Clamdigger! Click here to RSVP. If you’re on the fence about attending just look through the photos from the last reveal party at The MAD House and you’ll be sold.

Visit The House That Social Media Built website to learn more or contact Nicole at (203) 430 5926, nicole@oneandcompany.com