2021 Home Staging Profile

The result’s from NAR’s 2021 Profile of Home Staging are in, and for the first time, the survey looked at how TV shows influence buyers. 

Real estate agents have known the importance of staging for some time. Not surprisingly, TV shows focusing on buying, flipping, and remodeling make staging even more essential! 

Keep reading to learn more about the results from the 2021 Profile of Home Staging

Buying Begins Online

Whether it’s a phone, computer, or TV, many buyers source their inspiration for home design online. 

It’s also where buyers begin their home search. 

Ensuring your home is staged for listing photos, virtual tours, and showings can make a significant difference when selling. 

“Staging a home helps consumers see the full potential of a given space or property. It features the home in its best light and helps would-be buyers envision its various possibilities.”

Jessica Lautz, NAR’s vice president of demographics and behavioral insights

How TV Shows Influence Buyers

At this point, we’re used to seeing Pinterest perfect home design, and a sped-up turn around for flipping a home on TV. But just how much does this influence buyers?

Here’s what real estate agents who were surveyed in NAR’s study said:

  • 63% said buyers request a home that looks similar to those staged on TV
  • 68% said buyers were disappointed by how homes appeared compared to their expectations
  • 61% said their buyers have higher expectations about how homes should look

Impact of Staging for Sellers

Most sellers’ agents reported that staging a home has a positive impact on the dollar value offered, with 23% of agents staging has an increase of 1% to 5% offered. 

Staging can also decrease the time the property is on the market. Of the agents surveyed, 31% said staging greatly decreases the time the property spent on the market, and 22% said it slightly decreases time on the market. 

Staging Recommendations

Staging can sound like an expensive and timely task, but it doesn’t have to be. The most important rooms to stage are the living room, master bedroom, and kitchen. 

As far as home improvement, unless your agent has specific recommendations, the three most important tasks agents believe you need to tackle are:

  • Declutter home – 93%
  • Entire home cleaning – 85%
  • Remove pets during showings – 81%

Even in 2021, staging a home can help sellers get the most out of their sale. Interested in learning more?